Friday, 23 November 2012

Login and Buy

Didn't write here for quite a while and quite some changes for me.

Because of the new job, I need to play around with lot of different apps. Some of them are quite good and some of them are poorly made.

When I play around these apps and trying to buy something there, I face one problem. Why I am asked to register for an account?

Fundamentally, when a merchant is going from offline to online, they are moving their stores to internet. It could be fairly simple. What they need to do is just:

  1. Setup a shopping cart - It could be done within an hour.
  2. Upload their product catelog - Well... is going to take a while but no better option.
  3. Setup an online cashier - it could be also done with an hour.

That's all, and this is just easier than setting up a normal retail store.

Asking a buyer to register an account so that they can purchase anything online is just identical to ask the buyer at the shop to fill a membership form so that they can pay. I am sure that is just a gate to stop a business for a businessman.

I can understand the need of collecting user profiles for further marketing purposes. In the retail world, none of these could be collected anyway and there are still business doing very well.

So why a registration is needed? 

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